May Is Gold Month Campaign

Saks Off Fifth
Email Design | Digital Design | Social Media

 

As Senior Designer, I collaborated with the Senior Art Director and the Senior Art Director of Photography to build out a fresh, young campaign. We shot stills and figures against a bright blue sky with light colors evocative of Miami Beach in order to highlight the gold. My design used shifting shapes as a nod to Art Deco, another Miami callback.

 
 
 
 
 

CREDITS

VP of Creative: Ting Ting Lee
Director, Copy: Lizzie Cheney
Director, Design Team: Shelling Singh
Sr. Art Director/Design Lead: Sasha Prood
Photography: Michelle Egiziano (on-fig) & Jennifer Edmondson (stills)

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